Category Archives: Articles

Artificial Intelligence & Watchmaking – Applications, Dreams, Hopes & Fears

To better understand how Artificial Intelligence can impact the watch world in the near future [...]

The Gold Crisis – Re-evaluating 1970s & 80s Watch Design

The late 1970s gold prices shook the Swiss watch industry and led to important changes. [...]

A Collector’s Guide to IWC Cal. 89 – Exceptional Lugs & Cases

What comes to mind when we speak about IWC’s Cal. 89 dress watches? Exceptional lugs [...]

Evolution at Patek Philippe – The History of the Automatic Caliber 27-460  

When we hear “early Patek Philippe Automatic” we immediately think of the original Cal. 12-600. [...]

A Swiss-Mexican Collaboration – “Joske’s” Rolex Jubilee Bracelets

Have you ever heard of Mexican-Made Rolex bracelets? Or made in the US, UK, Argentina, [...]

A Beginner’s Guide to Vintage Watch Brands

Does a brand’s tradition, their portfolio and their patented innovations align with the general taste? [...]

Jaeger Only Chronographs – LeCoultre’s French Connection

With vintage watches you will never run out of interesting stories to tell. Like, have [...]

A Deep Dive into Gerald Genta’s Design Legacy

Gerald Genta wasn’t just the Royal Oak, or the Omega Constellation C, or his eponymous [...]

De Ville and the Details – Omega’s Approach to Classic Dress Watches?

I wanted to define the historical essence of the Omega DeVille collection. But I failed. [...]

A Vacheron Constantin Collector’s Guide – Teardrop Lugs

There’s not The Vacheron Constantin Teardrop Lug. It’s a frame to build a beautiful story [...]